Google Upgrades Sitelinks in Search Results
Google recently upgraded the way it displays content for site specific search results. You can quickly view the upgrade by doing a Google search for either Macy’s or Home Depot. It’s pretty cool, now when you’re searching just by company name Google will show you a few navigation links, along with a small page description […]
Practicing Ethical SEO
Usually the most common thing I’ll tell people starting out at SEO is to avoid spamming the search engines with repetitive links and duplicate content. This is the golden rule when it comes to White Hat SEO. Producing duplicate content can push your website to the bottom of Google’s index, so much so that no matter […]
Search Engines Look to Clean the Mess using Metadata
Web development and SEO specialists have gotten a lot of positive news to talk about this year. Google put into place their Panda update which has got content farms running for the hills. Also the big three in search have teamed up and introduced Schema.org that search professionals and web developers can effectively utilize metadata on their […]
White Hat SEO vs Black Hat SEO
Explaining the major differences between the two and how to avoid Google blacklisting your site. In order to understand the difference between White Hat SEO and its counterpart you’ll first need to know that these two popular methodologies of SEO do meet at a single point where the line is blurred between the two. There […]