WHITE HAT SEO.org - Ethical Codex

Member at WHITE HAT SEO.org agree to the following ethical codex which will be enhanced as needed:

The codex

Member does not guarantee #1 rankings, does not claim to have a special relationship and does not advertise to have a priority submit service to Google.
Member doesn't force clients to link to the members webiste to benefit from any service.
Member doesn't use shadow domains or intend to do so in the future. Member does not own any shadow domains for its client.
Member doesn't use doorway pages or intend to do so in the future.
Member doesn't operate with multiple aliases or falsified WHOIS information.
Member doesn't have domains removed from any of the major search engines.
Member doesn't deceive users or present different content to search engines than it display to users, which is commonly referred to as "cloaking."
Member doesn't participate in link schemes designed to increase clients site's ranking or PageRank. In particular, avoids links to web spammers or "bad neighborhoods" on the web, as its own and its clients ranking may be affected adversely by those links.
Member doesn't use hidden text or hidden links.
Member doesn't employ cloaking or sneaky redirects.
Member doesn't send automated queries to search engines.
Member doesn't load pages with irrelevant words and phrases.
Member doesn't create multiple pages, subdomains, or domains with substantially duplicate content.

Codex Version 1.0, February 16th 2006.